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Our Magazine

Volume 44, number 4, the three hundredth and forty-second magazine issued by us, July/August 2020, and its a scorcher, just like the weather here as I type. It’s supposingly going to be 35 degrees on Friday as well. So why not sit in the shade as we share some of the contents….
This month our subscribers are reading about a set of cards never existed. They were Churchmans “Stars of Variety”, a proposed set of 50 cards to be issued in 1947. The writer allowed us to publish some amazing archive material from his own collection, including three sample fronts, and a back with the borders and title but no inside text because this was never written. Topically at this time, they featured the late Dame Vera Lynn, and also included in the article is an image of a letter from the young Vera Lynn giving her permission to be featured. It’s a fascinating piece and proof that new discoveries are still out there waiting to be unearthed.
We have been told our love for our hobbies is passed down in our genetic make up and now further proof has been provided by a collector who found a huge surprise when tracing his family tree, he not only discovered an ancestor had been an infamous burlesque dancer, but that she appeared on cards, and he kindly allowed us to show eight of them with his article.
On which note, and at the risk of turning this into a newsletter, VJ Day is coming up and often at such times ancestry allows free admission to use its website to research your military ancestors. So do start making notes of whomsoever you would like to look at and get set for the weekend before it comes.
Also featured in this month`s packed edition is – a biography of Dame Ellen Terry, and her husband the painter and sculptor Frederick Watts – a tribute to summer as seen on vintage cards and also on the brand new set by Butterworth Tea, which is available as cards or postcards this time –part two of our “Memories of [World Cup] Days Gone By”, featuring the boys of 66 and the lions of Brazil 2014  – plus our familiar friends, “new issues” and “research notes” –and all the branch contacts and dates in the hope of normality resuming. On which note, this issue also told of how East Anglia Branch were preparing to hold a meeting, and laying in the soap and sanitiser as well as working out the rigours of the one way system and limiting the number of  collectors allowed at the same stall at the same time. We are delighted to be able to add that this meeting did take place. We also heard of plans for the return of Cotswolds Branch. And a Branch Secretary wrote an excellent page about how collecting might be changed forever by the pandemic, and asked for readers opinions. It’s a thought provoking piece and I for one can’t wait for the replies to be published next month.

Remember our magazine is written by our members, and it’s only available by subscription. Read more about that by clickIng HERE 


How far we have come since 1939, when we first published a regular magazine for collectors. There were earlier magazines published from other sources, but those were mainly price lists or catalogues of cards issued by dealers; whilst ours were true collecting magazines, with no prices or values, just information on new cards, research about earlier ones, articles on how to collect and to store your collection, and recent developments in the hobby. They also contained lists of updates since the publication of our reference books. This written content has always been supplied by members for other members alone to read. In later years a trophy, The Cartophilic Cup, has been awarded for the best article of a calendar year, and the winner of this is voted for by our readers.

Our society magazine has seen relatively few changes in all those years. Its first title was “The Bulletin : official organ of The Cartophilic Society of Great Britain”, it was edited by Eric Gurd and Issue number 1 was dated June/July 1939. How close to war that was to make the leap into such an undertaking. Yet the magazine was published, and despite wartime shortages, restrictions on paper, air raids and bomb damage, and contributors going off to war, it lasted until Volume 4, No. 43, (February 1943). Though published for circulation to members as individual stapled copies, there seems to have been a number of them which were subsequently bound into hardcover books. Anyone with more information on this please let us know.

That might have been the last of “The Bulletin”, but it was not the last issue of the magazine, as the next issue was re-titled. Now bearing the name of “The Cartophilic World” and proudly proclaiming they were “Devoted to the interests of Cigarette Card Collectors”. And so it remained, until 1964.

Then, perhaps in homage to the Cartophilic Society’s own “Notes and News” it became “Cartophilic Notes & News“. And “Cartophilic Notes and News” it stayed, right until May/June 2014. Does anyone know of a longer standing collectables magazine title?

And in July/August 2014, that edition was re-named, and it became “Card World“, perhaps to match our new website, perhaps so that it proved we were now more inclusive for collectors of all cards, though the first two editions did carry a subtitle “Successor to Cartophilic Notes and News“. We also welcomed back one of our former editors, Mr. G. Howsden


Below is our inaugural gallery of covers. There are still a few absences but we are well on our way. We have now found how to add issue dates and numbers (though they only show up when you click the thumbnail and reveal the whole magazine) so that readers can request or search for back issues by the numbering code. We have also found that if you hover on the right hand side of the image in full view form you get an arrow and can view all of the covers in order and continuously without returning to the thumbnail gallery.

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